CMO Gipfel 2020

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    A result of ongoing dialogue with your peers, the summit agenda is aligned with the most relevant market developments. Key topics for this year's event include:

    The Big Brand Theory – Effektive Etablierung und Bewahrung einer starken Marke, um aus dem Massenmarkt herauszustechen

    Künstlicher Wahrsager – Nutzung des technologischen Fortschritts, um durch die Analyse von Kundenverhalten, Marketingstrategien zukunftsorientiert zu generieren

    Die 360° Kommunikation – Durch Moderation und Verknüpfung von Kanälen, eine effektiv ausgewogene Marketing-Mischung umsetzen

    e-Motional intelligence – Aufrechterhaltung und Betonung des persönlichen Zugangs auf Menschen, um die Bedürfnisse nach Nähe und Vertrauen im digitalen Umfeld zu bewahren

    Schönheit kommt von innen – Anziehung von Talenten und Anpassung der Mittarbeiter, um die richtige Dynamik von innen nach außen zu tragen

    Green Marketing – Soziales Bewusstsein im Marketing fördern, um positive Veränderung zu bewirken

    Be to be and be to see – Standhaftes experimentieren mit dem Ungewissen, um auf neuen Grundlagen zu Innovieren

    Klein aber fein – Effektive Anziehung von neuen und zukünftige Zielgruppen, um gegen die Ausbreitung und Innovationsinitiativen von Startups standzuhalten


    past attendees said about our pogramme:

    "Very professional organization. The agenda, comprised of a mix of lectures and personal talks, is very efficient."
    HORNBACH Baumarkt AG

    "Extremely concentrated and efficient exchange of information on marketing topics. It is possible in a short time to get a good overview. Very inspiring!"
    Schott Solar AG

    "Fantastic: professional, productive, practical, personal, practical and fantastic!"
    Manpower GmbH & Co. KG


    access the full summit agenda

    For access to the full Summit Agenda please register your interest on the form to the left or email us here:

    Keynote Presentations

    Keynote presentations offer a motivational and entertaining perspective on fundamental issues challenging management. The achievements of our Keynotes and their pioneering endeavors directly influence your job today. Delivering thought provoking and frank accounts of their experiences, our Keynote presenters give you the drive to develop forward-thinking ideas and strategies for your organization.

    Panel Discussions

    In addition to the traditional session format, panel discussions have been organized to give you multiple perspectives on a topic. The panel is composed of industry practitioners ready to share their ideas and debate strategic issues. As an attendee, you are encouraged to put forward your ideas, opinions and opposing arguments, creating a truly interactive Summit.


    Think Tanks

    Join a select group of industry peers setting the tone, pace and goals of your chosen topic in a professionally facilitated environment. Participant numbers are strictly limited, ensuring all have the opportunity to share their problems and solutions to commonly shared professional challenges. Topics for discussion are selected from industry feedback received during the development of the Summit Program.


    Speaker Videos